SWOT Analysis Of The Top 4 VPNs

SWOT Analysis of the Top 4 VPNs

VPNs have taken over the technological world after upsurges in data leak cases. Due to this, more and more people have started to believe in the power of Virtual Private Networks (VPNs) and have considered them the only correct solution to maintain their privacy at the moment. 

Virtual Private Networks encrypt your connection and keep your data completely secure from the prying eyes of hackers, your Internet Service Provider (ISP), and the government. They also keep you anonymous and unidentified on the internet by masking your IP address.

VPNs offer these services at minimalistic prices and amazing discounts. But which VPN should you go for? Well, to find out, let’s check out the top 4 VPNs in the industry before we conduct their SWOT analysis.

What Are The Top 4 VPNs In The Industry?

Multiple VPNs are present in the world that claim to offer the best security and privacy features. But, we’re only going to study the best VPNs of the top industry VPNs globally. These are:

  • Surfshark
  • ExpressVPN
  • NordVPN
  • Cyberghost

All these VPNs offer similar features but have some distinctions of their own. For example, Surfshark offers unlimited simultaneous connections on a single Surfshark account. This is one distinctive feature as most of the other VPNs only provide a limited number of connections.

Surfshark – SWOT Analysis

Surfshark is one affordable VPN to subscribe to with some good servers you can connect to. Let’s find out more about it:

1. Strengths:

Surfshark is an effective VPN that is utterly light on the pocket. Paying for this service would never be regretted as it offers some impressive security features and protocols. The best thing about this VPN, as mentioned above, is that it offers unlimited connections on a single VPN account. Explore our Surfshark review to learn more about its unique features and pros and cons.

2. Weaknesses:

Surfshark’s weaknesses include 3200+ servers. While these are higher than ExpressVPN, some of them offer prolonged speeds and lag.

Slow speeds are one primary concern of Surfshark and one reason users stick to the services above.

3. Opportunities:

Surfshark does what most VPNs don’t, i.e., offer unlimited connections on a single Surfshark account. Users can easily share their accounts with their friends and family and enjoy playing just for one account. 

4. Threats:

If VPN providers start offering something similar like unlimited connections, Surfshark would stop being one of the top VPNs offering this and would only be recognized for its prices, whose hype would soon die down too.

ExpressVPN – SWOT Analysis 

One of the top VPNs in the world is ExpressVPN, offering users top-notch services and the most secure connection possible. Let’s get deep into its SWOT analysis now:

1. Strengths:

This VPN offers the best security features and a perfectly encrypted connection. All servers of this VPN offer excellent speeds, and users ever witness no lags. ExpressVPN has the quality of unblocking geo-restrictions quickly. 

With a user-friendly app for all major devices, its compatibility is one thing that appeals to customers. ExpressVPN efficiently unblocks Netflix, Hulu, Amazon Prime, Disney Plus, and other streaming services<span style=”font-weight: 400;”> for users to enjoy all its benefits.

2. Weaknesses:

ExpressVPN is pricier than the rest of the VPNs mentioned in the list. While this VPN offers some outstanding discounts, it still makes potential customers hesitate before subscribing to the service.

Another weakness we witnessed is that this VPN offers only 5 simultaneous connections on a single account.

3. Opportunities:

This VPN is the best for businesses and corporate networks due to its highly encrypted features and protocols. Nothing can be compared to its service as it is outmatched.

4. Threats:

Its high price can become a threat to it as more people might move towards a VPN that offers similar services but at cheaper costs. Its 3000+ servers might also be the cause as more top VPNs are available with more server connections. 

NordVPN – SWOT Analysis 

NordVPN is one reliable VPN in the industry. Let’s study it in detail through our SWOT analysis:

1. Strengths:

NordVPN offers the highest number of servers in the industry, which is a whopping 5500+. This VPN is the fastest as it offers speedy connections and the best security features. 

Its features include AES 256-bit encryption, no-logs, kill switch, double VPN, and more. While the features might be similar to all the best VPNs, its speed lets you unblock geo-restricted services like Netflix within seconds.

2. Weaknesses

This VPN doesn’t offer the best apps for all devices. While compatible with all, its desktop app is slightly sluggish and challenging to use.

NordVPN also offers 6 multi-logins on a single account. It’s more than ExpressVPN but still less than what other VPNs provide.

3. Opportunities:

If one’s looking for a speedy connection for using anything, including streaming, this VPN is meant for them. It offers more servers than most VPNs and is offered at moderate prices.

4. Threats:

Desktops are some significant devices you need a VPN connection on. With a sluggish app for desktop, PC, and Windows, users cannot keep this VPN service close to themselves for a long time.

Cyberghost – SWOT Analysis:

One last VPN is Cyberghost that ranks 4th in the top VPNs in the world. let’s give this VPN a deep look now:

1. Strengths:

Cyberghost offers 6800+ servers in the industry with the best compatibility, torrenting, safe jurisdiction, and other security features. This VPN can easily unblock services ranging from the geo-restricted libraries of Netflix to UK-based BBC iPlayer.

Cyberghost offers reasonable prices and the best services. Its trustworthiness is unmatched. With protocols like L2TP, IKEv2, and OpenVPN,Cyberghost offers a satisfactory service.

2. Weaknesses:

Cyberghost may lag a bit when it comes to its servers. Those VPNs offer a range of above-par servers; it’s hard for them to maintain speeds on all of them. 

3. Opportunities 

A wide range of servers is likely to make Cyberghost feel superior to many VPNs. It’s not wrong to say that Cyberghost offers more servers than all other VPNs. 

It also offers a 45-day money-back guarantee which is technically higher than all VPNs’ 30-day refund policies. 

4. Threats:

Cyberghost may be compatible with all major devices, but it’s not compatible with routers like most VPNs are. While it works in most countries, it’s not meant for countries with internet restrictions and censorship.


This is a quick SWOT analysis of the top 4 VPNs in the industry. With the growing need for VPNs every day, one might consider conducting detailed research to check what the VPNs offer before subscribing to them. A surge of 27.1% was seen in VPN usage in 2020 and it’s bound to grow more. You can select a VPN from the providers we have discussed and use them to protect yourself online.