Have you ever wondered why your website might be less visible than another or why traffic has slowed down out of nowhere? This could be due to a lack of knowledge and experience in the marketing world as well as the search engine optimization (SEO) arena.
Whether you own a physical business or market your services purely online, it’s important to find ways to remain visible and standout among the competition. According to Intergrowth, more than 68% of online experiences begin with a search engine so it’s no wonder why companies spend thousands of dollars every year specifically on SEO solutions. SEO and effective marketing are vital components of any business that wishes to succeed and grow, but it can be a challenge figuring out where to even begin. Don’t worry because we have you covered with five ways to improve your SEO and marketing knowledge.
1. Invest In A Book
One of the easiest ways to learn about marketing and SEO knowledge is by reading books. You can check out a wide range of marketing and SEO books from your local library for free where you can learn a plethora of knowledge on these subjects at no cost to yourself. Youtube also hosts a number of free full-length audiobooks by experts such as Seth Godin, Freddy Tran Nager, and Dale Carnegie. A lot of these books will give you clear, in-depth advice that will set you and your business up for success in the long-term.
2. Investigate SEO Tools
Some people say the easiest way to learn is through gaining real life experience. The fastest way to achieve this is by investigating the SEO tools online. Hubspot has a free website grader that gives you a report card for your website with actionable insights and performance issues pertaining to SEO. A popular tool is the Google Search Console, which show you crawl errors, metrics, mobile responsiveness, and more. You can pair this with Google Analytics, which provides you with keyword improvement, engagement metrics, and the ability to filter your referral traffic.
Podcasts also referred to as audio blogs have been around since 2004 and have grown in popularity thanks to the large amount of knowledge packed into their segments. If you’re strapped for cash, this is a free resource that has many people who are well experienced in SEO and marketing, delivering gems on their podcasts. Kevin Miller, the CEO and co-founder at a SEO company called Gr0 has been featured on several podcasts. Kevin Miller podcast episodes are well worth your time with useful information on competitive keywords, marketing strategies, and valuable tips on improving SEO ranking. The Kevin Miller podcast episodes are usually done in a conversational style that’s accessible and the knowledge is easy to absorb. For any business looking to get ahead of the competition, listening to Kevin Miller podcast episodes would be highly beneficial.
4. Online Courses
There’s a variety of online courses available that teach you the ins and outs of SEO and marketing. This is more of a traditional route, but one that will equip you with the knowledge you need to flourish in the SEO and marketing arena. There are several reputable courses that will get you certified such as Hubspot Academy, Google Digital Garage, and SEMrush Academy. Udemy, Udacity, and Google all offer comprehensive courses specifically tailored for marketing education. Whatever your course you end up taking will enrich you with new knowledge that can be applied to your marketing and SEO needs.
5. TED Talks
Another way to effectively increase your SEO and marketing knowledge is by watching Technology, Entertainment, and Design (TED) talks online or attending a TED conference in person. TED Talks feature a diverse array of experts and seasoned veterans who have worked in digital marketing, SEO, and the technology industry who are excited to share their knowledge with the masses. These are free, fun, and educational lectures usually less than an hour long and have featured famous people including Elon Musk, Steve Jobs, Jeff Bezos, and more. If you wish to level up your SEO and marketing knowledge, check out TED talks online.
Effective marketing and SEO practices go hand in hand when it comes to companies’ visibility, long-term success, and customer engagement. According to the Social Shepherd, 75% of marketers increased their company’s credibility and trust through digital marketing tactics. It’s no wonder that several companies invest so much time, resources, and revenue into marketing strategies and SEO solutions.
Investing in a book, watching a TED talk, and enrolling in an online course are just a few ways you can stay informed in this rapidly changing digital age. Listening to educational podcasts such as Kevin Miller podcast episodes and utilizing SEO tools are two other ways you can stay informed in these spaces. Maybe one day you too could be a guest on one of the Kevin Miller podcast episodes if you follow these five ways to improve your SEO and marketing knowledge above.