In today’s digital selling market, social media platforms have become the most popular places to find potential leads. With over 600 million users, you are bound to achieve the biggest growth in business. Social networks are becoming essential to building long-term relationships with prospects and existing customers.
The best social media marketing companies use lead generation strategies on social media to achieve better results. They provide social media marketing services to build brand awareness, generate conversions, achieve sales productivity, and produce higher revenue growth.
You can create a strong lead generation funnel by following social media marketing strategies. So, let’s look at the five best social media marketing strategies to drive leads —
Share Gated Content
Gated content is one of the smartest marketing strategies used by the best social media marketing companies to generate leads. Share valuable content with your audience by asking them to sign up first. Gated content means developing posts that direct the audience to a landing page where they can fill out a form.
This is an excellent strategy to generate new leads and nurture existing customers in your marketing database. Most users take only a few seconds to decide whether they want to sign up. So, use captivating stories, images, and visual cues to make your content unique and relatable. You can also get help from social media marketing services to promote gated content to your target audience.
Special Offers and Discount Codes
Every user on social media loves flash deals and discount codes. It is a great way to increase brand visibility and generate demand. You can include strong call-to-action with a time constraint to create a sense of urgency for users to respond to your campaign.
You can also take leverage of the social media marketing services to create campaigns that offer irresistible discount codes. This way you’ll be able to increase audience engagement and capture important lead data. The best social media marketing companies are adopting this strategy to combat shopping cart abandonment rates. And it has proven to work efficiently in providing better returns.
Host Webinars and Live Stream
Going live to interact with your audience is the best marketing strategy. Through live streams, you can communicate your brand’s message and build strong relationships with your followers. You can gather feedback, answer their questions, and generate awareness about your products and services.
You can also cross-link your landing page and direct the audience to avail of special offers. Most social media marketing services provide specific tools and strategies to organize a live stream. This way you will get an idea of how to interact with your audience in real-time and what points to highlight.
Paid Social Media Advertising
Nowadays, social media advertising is becoming more popular than ever. Paid social media ads provide a better user experience as they more relevant content to the target audience. As a digital marketer, you can supplement your organic posts with paid promotions to increase visibility and engagement.
The best social media marketing companies offer services to capture demographic data from your social platform to target the right audience. By doing so they ensure that you are not wasting your paid resources. Additionally, these social media marketing services help to design valuable content with a strong call-to-action to get the most out of your investment.
Run Contests and Giveaways
Running fun contests and giveaways is the best and proven strategy to promote your brand instantly. These strategies help to build a strong business funnel that provides high returns. Firstly, by running contests you can generate multiple leads within a few seconds. Secondly, you can ask the contest participants to share the post with their friends, increasing post engagement.
92% of the potential buyers trust the recommendations of their friends and family. The best social media marketing companies create such campaigns to understand customer behavior. With social media marketing services, you can integrate your contest post with the landing page. Moreover, you can track the responses at every stage of the giveaway event. Therefore, this marketing strategy is a great way to drive leads and improve conversion rates.
Social media marketing is an excellent strategy to generate leads and sales. Most social media networks like Instagram, Facebook, and Twitter are swarming with prospects eager to buy from you. However, you must use the right marketing strategy to find them.
Sharing gated content, giving special offers, running contests, and paid social lads are some of the best marketing strategies to generate leads and boost your presence online. You can do it yourself or use the best social media marketing services to create high-quality campaigns. Either way, with a solid social media strategy, you will be able to generate new leads and tap into the effective pool of prospects.