The Reason Why Kids Love The Taste Of Cinnamon Toast Crunch

The Reason Why Kids Love The Taste Of Cinnamon Toast Crunch

The craving for cereals in the United States has been on a constant increase. It is a common thing that young people have a special admiration for this type of meal, probably because of its simplicity of preparation and exquisite taste. Here, we shall be looking at the cinnamon toast crush and why kids seem to be crazy about the meal.

Taking a look at why kids love the taste of cinnamon toast crunch

Cinnamon toast crunch happens to be one of the most consumed cereals in the United States of America. In looking at why kids love the taste of cinnamon toast crunch, we can conclude that it is because the cereal is delicious. We need to know about this tasty cereal and why it appeals to the masses.

Continue reading to know more about it.

The Cinnamon Toast Crush

Before we start talking about why kids love this cereal, we need to understand some essential things to note about this great meal. Cinnamon toast crush is a type of cereal made from rice or wheat. It is loved by children and even adults. The parent company involved in the production of cinnamon toast crush is General Mills. The first production of this cereal took place in the year 1984.

Although cinnamon toast crush is a product from rice and wheat, it also has a mix of cinnamon, and that is what gives it the cinnamon toast taste. Also, due to the rice percentage in this cereal, it provides a crunchy sound when submerged in milk.

This cereal is made available as a product in boxes or bags. It differs according to geographical location. In Europe, it is generally sold in cans, while in countries such as Russia, it comes as a product in bags. Cinnamon toast crunch is produced in mini-rectangles, squared, and also circular-shaped pieces.

Elisabeth Trach and George were the inventors of the first cinnamon toast crush in 1984. Then also in 1985, three other bakers took over the production of the cereal. These three being Quello, Wendell, and Bob. Though Bob and Quello lost their jobs, Wendell became the cereal’s mascot for an extended period.

Wendell And His Role In The Popularity Of Cinnamon Toast Crunch Amongst Kids

Indeed, cinnamon toast crunch would not be what it is today if not for the contribution of Chef Wendell to the brand. Chef Wendell is a character that was most loved by children and teenagers. He portrays the role of a chef who loved singing while cooking in skits and shows.

Chef Wendell appeared on every packaging of the cereal, and his character rapidly caught the attention of kids. There was a time where kids referred to the grain as “Chef’s Wendell Cinnamon toast crunch.”

However, he no longer features on the packaging of the cinnamon toast crunch. The product uses cartoon characters as their new brand designs. We can say his presence contributed immensely to the much love kids have for the cereal today

The Reasons Kids Love The Cinnamon Toast Crunch

After much studying and assimilating from different perspectives, I was able to come up with a few reasons that have contributed to the continual crave of cinnamon toast crush by children, even adults being inclusive.

The Slogan

We all know that kids can easily get attached to a catchy phrase. It is the case in cinnamon toast crush because statistics drawn from different lovers of the cereals indicated the fact that the slogan of the cereal which is “CRAVE THOSE CRAZY SQUARES” got their attention and contributed immensely to their love for the cereal

The Advertisement

Statistics also showed how the present advertisement on television rapidly drew the attention of the kids and just made them love the cereal even more. It also increased the popularity of cereals amongst children and adults.

The advertisement typically presents an adult who is trying to figure out why kids keep on craving for the cereal. Then the kids make him understand that it is because of the fantastic taste by shouting from the background.

The Varieties

Now asides the fact that the essential preparation of the cinnamon toast meal is super tasty, one thing the kids love about the cinnamon toast meal is the different varieties one can prepare with this cereal. Some of the major ones include the waffle cone snack mix, nuts and seeds mix, churro snack mix, ballpark snack mix, and the fruit and cinnamon mix.

The Cartoon Characters

Revamping the cinnamon toast crunch package was one of the best moves General Mills has made. The cinnamon cartoon characters have been a significant feature, much loved by kids.

In some cases, the kids get the cereal so they can look at the cartoon characters on it and play with it. Recent studies have proven that children tend to like cereals made with cartoon characters than the standard selection

The Taste

Well, one of the apparent reasons why kids love the cinnamon toast crunch is the fact that the taste of it is excellent.

Kids describe the cinnamon toast crunch as being delicious. The kids’ state of loving the crunchy sugary feel, the cereal gives them in the process of consumption. Also, the cereal is among the top highest grossing cereals in the United States of America.

Cinnamon toast crunch, which comes from rice or wheat clothed with cinnamon and variety of sugars, gives a tasty, crunchy, and warm cinnamon feel.

Why You Have To Recommend The Cinnamon Toast Crunch For Your Kids?

There are a lot of controversies concerning the nutritional benefits of cinnamon toast crunch. Many have disputed the fact of whether it is healthy or not for one to consume this cereal. I found out many of these arguments were bi-as and tried to portray the cereal as being unhealthy, probably due to its rise and popularity in the country.

Another thing to note is that the cinnamon toast crunch is a whole-grain cereal, and studies have shown that whole grain cereals are the most nutritious cereals to consume. Although, just like any other cereal, the cinnamon toast crunch, when consumed in excess, can have negative health benefits.

The cinnamon toast crunch consists of various nutrients such as Vitamin D3, Calcium Carbonate, Folic acid, Niacinamide, Vitamin B2, Vitamin B12, Vitamin B6, Vitamin C, Iron, and Zinc

In the next few lines of this content, I am going to be showing us some benefits on why we should consume the whole-grain cereal.

Fiber content

One reason why you should eat the cinnamon toast crunch is they are considerably high in fiber. It makes them an excellent source of energy, even while still eating light. Studies have shown that fiber tends to digest slowly so eating this cereal helps you to stay fuller for a reasonable period unlike other cereals

Aids digestion

The mixture of grain and milk makes the cinnamon toast crunch perfect for aiding digestion in the body. It helps to fight off inflammation, constipation. It contributes to the boosting of the body’s system also when this cereal’s consumption is moderate.

It Can Help Lower Cholesterol

Now due to its whole grain content of rice and wheat, cinnamon toast crush can aid in reducing the body’s cholesterol. They can help in lowering your body’s triglycerides, which contribute to various heart diseases. The cinnamon toast crunch also helps the body to maintain blood flow levels.

It helps to regulate body weight

Medical studies have shown that cinnamon can be an excellent way of maintaining and even reducing your body’s weight. Cinnamon toast crunch, when consumed in moderation, can help to redistribute fat in your body, thereby regulating your body’s weight

Cinnamon Toast Crunch- The Perfect Way To Start Your Kid’s Day

Honestly, it can be quite a hassle in the morning trying to prepare your kid’s meal. You start thinking of what would be fast to make, and the necessary vitamins and minerals your kid will need. The cinnamon toast crunch is the perfect answer to your problem.

It has an excellent and unique taste. The cinnamon toast crush, when prepared and immersed in milk, can provide your kid with the necessary vitamins and minerals he or she needs to start their day. Also, the cinnamon toast crunch provides one with amazing nutrient absorption health benefits.

So in other words, starting your kid’s day with the cinnamon toast crunch will ensure that your kid’s digestive system can absorb the nutrients from the other meals he or she would consume within the day


It is a fact that kids will always love cereals; it explains why kids love the taste of cinnamon toast crunch. We can say it is delicious. The taste buds cannot get enough of it. It is crunchy, sugary, and warm toast feel gives it a unique taste. Also, certainly, the branding and marketing strategists of the cereal have done an excellent job in drawing the attention of the masses to it.

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