How To Run A Successful Political Marketing Campaign

How To Run A Successful Political Marketing Campaign

Not everyone is willing to bother with politics. Some people just believe that politicians are not to be trusted and that their vote is not important.

Regardless of that, politicians pour money into building themselves as great candidates to lead countries. Hiring a campaign manager is also quite common, even if the office a politician is running for happens to be insignificant.

But what does a successful political campaign look like? Here are some methods that have been quite popular recently.

Give Out Free Merchandise

Giving out free merchandise that has a political party or politicians themselves on it is a good way to start the promotion. Besides, the visuals are not always necessary. Most people know the infamous “Make America Great Again” slogan and immediately associate with Donald Trump.

The merchandise for giving away varies. T-shirts, caps, hoodies, and badges are some of the most common types of merch. It is also worth mentioning that stickers could also be effective. Voters put out stickers in various locations to promote their candidates.

Besides, thanks to services like Printify, one can make stickers and order them in bulk for a better price. It may not seem like much, but some people appreciate small gestures like receiving a sticker, and that could be the difference-maker between getting a vote or losing a potential voter to a competitor.

Run Ads

Ads are also something we associate with politics. In fact, it would be difficult to imagine a political campaign without a plethora of ads on multiple channels.

Back in the day, radio and television were the go-to platforms to run advertisements. Nowadays, you are likely to see a politician’s face when you least expect it.

Take ecommerce websites, for example, 16.1% of global retail sales came from ecommerce in 2020. We are likely to see politicians expand their territory and place ads not just in the store windows but also on ecommerce websites, given how much the industry is booming and how many people visit online stores every day.

Be Active on Social Media

Social media should be a given. The most popular platforms have millions of active users that spend hours on social media. The odds of them seeing a political ad are pretty high, even if it is involuntary. Just scrolling through a news feed is enough.

It is also worth mentioning that some politicians are exploring options outside of the traditional platforms like Facebook and Twitter.

For instance, a few famous politicians have been streaming on Twitch TV and got record viewer numbers. One would think that a platform like Twitch TV has the wrong demographics because it is mostly young people who are not that interested in politics. However, political streams exceeded expectations, and we can expect to see more of them in the future.

Another great example is Reddit. Famous politicians could organize an “ask me anything” thread where they answer questions and get a chance to advertise their program, policies, and expectations.

Create A Legitimate Website

A legitimate website plays a prominent role as well. If someone wants to find more information about a candidate, they are likely to enter their name on Google and look at what comes up.

Social media links are usually at the top, but a politician will not manage to fit too much information in their profile. Instead, they should have a website that covers relevant stuff, starting from their biography and political career and ending with a schedule of where and when people can meet these politicians.

Contact info is also necessary, and not just because an average person may like to get in touch. There might be someone who is willing to donate a solid amount of money for the campaign.

All in all, a legit website is pretty much a must to have if a politician is expecting to run a successful promotional campaign in upcoming elections.

Meet People in Person

Meeting voters in person is a bit tricky at the moment because of the pandemic. The odds of visiting public schools, sporting events, various conferences, and other events are quite slim. At the same time, there would be only a few people a politician could meet, so the attempt may not be as effective.

However, once we get past the pandemic, the restrictions will disappear, and things will go back to normal.

When you meet voters in person, it gives you an opportunity to shake their hands and have a quick chat. Showing a friendly side will help you connect with the voters and increase the odds of getting their vote.

Besides, when you attend a big event, you might get a chance to get on a podium and address the audience. Even a short speech could be enough to persuade some people into voting for you.


As you can see, there are quite a few things that are necessary for a successful political campaign. If you ever become interested in politics enough to run yourself or help someone, the information in this article should come in handy.