Are you looking for a way to run a strong text message marketing campaign? If so, you have probably heard that text messages have a very high open rate. As a result, this could be a great way for you to make a positive impression on your target market. On the other hand, with so many text messages that people receive every day, people have certain expectations that you need to meet. It is easy for businesses to make mistakes when they run a text message marketing campaign, and there are several mistakes that you need to avoid if you want your campaign to be successful. What are a few examples of mistakes you need to stay away from?
1. Sending Text Messages Without Asking For Prior Consent
Without a doubt, one of the most common mistakes that businesses make is sending text messages to someone without getting their consent first. How do you react when you get a text message from a number that you have never seen before? What happens if you get a text message from someone and you don’t even know where it came from? There is a good chance that you will assume it is spam or has some sort of malware attached to it. You are probably going to block that number, and you might even report that number to cell phone carriers. You do not want that to happen to your text message marketing number, so always ask for someone’s consent before you start sending them text messages.
2. Not Having The Capacity To Collect Responses
Next, you need to make sure you have some sort of capacity to collect responses from your target market. If you do your job appropriately, someone may decide to respond to the text message. You need to make sure you have the capability to interact with that person. You might even want that response to automatically go to an actual person, allowing you to pick up the sale process. That is why you should look for a program that offers 2 way SMS response capabilities. That way, if someone decides to respond to your text message marketing campaign, you can immediately pick up the conversation.
3. Not Including A Call To Action
In your text message marketing campaign, you should always include a call to action. Usually shortened to CTA, you need to include this in all of your messages because you want your target market to know what you want them to do next. Of course, you want to generate more revenue for your business, but how are you going to do that? Do you want someone to pick up the phone and give you a call? Do you want them to schedule an appointment with your business? Do you want them to click on a link and learn more about your products and services? You need to think about the goal of that specific portion of your marketing campaign.
4. Not Staying On Brand
You need to think carefully about how your text message marketing campaign fits in with the rest of your brand. What do you want your company to stand for? Your brand is what people think about when they imagine your company. Do you want people to think of your brand as an innovative company? Do you want people to think of your brand as a sustainable company? Do you want them to think about your brand as a powerful company? You need to make sure your brand voice is consistent across all marketing vehicles.
5. Sending The Same Message More Than Once
Finally, you need to make sure that you do not send the same message more than once. If you send the exact same message to your target market over and over again, they will know that you are using a computer program, and it will immediately dehumanize the entire marketing campaign. Instead, you need to design your text messages as a sequence. What message do you want to send first? Then, depending on the reaction you get, there may be another message you send later. Make sure you don’t send identical messages repeatedly.
Stay Away From These Mistakes During Your Text Message Marketing Campaign
If you keep these common mistakes in mind, you should put your campaign in a position to be successful. When you design your marketing campaign, make sure you do not make these common mistakes. There are plenty of advanced tools that you can use to help you orchestrate a strong text message marketing campaign. Remember that there are also professionals who might be willing to lend a helping hand. If you use it properly, text message marketing can be a powerful tool that could make it easier for you to make inroads in your industry.