How Does Email Work When It Comes to Marketing?

email marketing

By the end of 2021, 4.1 billion people will send emails worldwide. With a median ROI of 122%, email marketing has become one of the most cost-effective marketing tactics used today. Despite its effectiveness, many companies are still behind the curve.

How does email work when it comes to marketing? Keep reading to find out!

With this guide, we’ll show you everything you need to know to start emailing. Discover the email marketing basics you need for success with this quick and easy guide!

What is Email Marketing?

Before we can get into the metal marketing basics, let’s discuss email marketing itself.

Email marketing allows companies to send informative, well-designed emails to a list of subscribers. This marketing strategy makes it easier for companies to nurture leads to generate sales. Once you turn those leads into customers, you can use email marketing to keep your audience informed and interested. 

In order to use email marketing effectively, you’ll need a website and email marketing platform.

Once on your website, visitors will see a call-to-action (CTA) encouraging them to subscribe to your email list. You can also use lead agents like free ebooks or a coupon to encourage subscriptions. 

Once you have a list of subscribers, you can use emails to send:

  • Industry-specific news
  • Updates specific to your business
  • Blog posts
  • Exclusive deals and coupons
  • Notifications about limited-time sales

At the same time, email marketing will keep you top-of-mind with your audience.

The Benefits

How does email work to boost your business?

First, email marketing keeps you on the consumers’ minds. If they forget about you, they’re less likely to make regular purchases. Sending regular emails will boost brand awareness and recognition to keep you on their minds.

About 85% of retailers say email marketing is most effective for customer acquisition. You can use emails to generate leads, increase conversions and purchases, and retain customers.

Customer retainment is an effective way to save money in the long-term. Instead of wasting time finding new customers, you can nurture the ones you already have. Then, you can generate repeat sales to keep your business growing. 

Email Marketing Basics

How do you do email marketing? First, you’ll need a way to build your email list. Then, you’ll need a platform to send your emails from.

Start by creating a lead capture form on your website. Use a strong, compelling CTA to encourage people to subscribe. Remember, you can also use incentives by offering subscribers a coupon.

Next, start segmenting your audience into grows. Segmentation makes personalizing emails a lot easier.

Then, choose a platform like MailChimp and start designing a drip campaign. You can also utilize MailChimp pipedrive integration to connect your CRM to the process.

Then, start designing, composing, and sending your emails! Make sure your designs match your branding. That way, consumers recognize you on- and off-line.

How Does Email Work When Marketing?: Your Quick and Easy Intro

To recap, how does email work when marketing? Email allows you to reach customers and remain top-of-mind. With these tips, you can get started in no time!

Explore the Business section today for more helpful tips!