Killer Innovation In Direct Selling Products

Killer Innovation In Direct Selling Products

If necessity is the mother of invention, direct selling companies are rising to the occasion. Between reputation building, competition, and the ever-changing needs of the marketplace, consumers are seeing the innovation and quality of direct selling products skyrocket. With over a thousand direct selling companies in the U.S. in any given year, products are released fast and furiously.

In the direct selling industry, reputation is everything. High-quality, trusted products are why direct selling has seen solid growth since 2020. Well-researched and manufactured products are the lifeblood of the industry.

Health And Wellness

Innovation is in the DNA of USANA Health Sciences.Founded in 1992 by microbiologist and immunologist Dr. Myron Wentz, USANA is a science-based company that develops scientifically advanced nutritional supplements, skincare, healthy living products, and foods—there’s something for everyone. 


The demand for collagen products is booming. Their popularity is based on collagen’s role in connective tissues that make up tendons, ligaments, skin, and muscles. And USANA has answered the call with science-backed products:

Advanced Collagencontains types I and III bovine collagen, biotin, and vitamin C to help you shine from the inside out. 

Coconut Craze Collagen Protein Barand DecadentVanilla Collagen Protein Barcontain 15 grams of protein. If you’re looking for a collagen snack that leaves you feeling full, this is for you. 

Mood and RelaxationProducts

Most agree that mood and relaxation have become a priority. Among other benefits, relaxation supports feeling grounded and centered—it’s paramount to managing occasional stress. USANA has formulated a line of products to support a calming environment, offering everything from Calm Response,an aromatherapy balm, to Stress Relief,a supplement to helpbalance your emotional and mental well-being.*

Active Nutrition

Love your body, love your life. USANA is supporting a mind shift. They want you to ask yourself, “How do I feel?” instead of “How do I look?”

USANA’s Active Nutritionline is founded on the principles of digestivehealth, weight management, and energy and hydration. These elements are closely linked and cover the basics of feeling and looking good.*

Their dedication to nutrition and specialized research and development has led USANA to build its own state-of-the-art food manufacturing facilityto ensureUSANA’shigh standards for their products.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Freeze-Dried Food

Thrive Life was started in 2005 “with a desire to help people around the world become more self-reliant.” Thrive Life offers an array offreeze-dried foodsthat are ready to eat immediately, as well as ingredients for people who want to prepare their own recipes. Their “nutrilock process” keeps everything fresh. They harvest ripe produce and flash freezetolock in nutrients. 

Their ingredients can be reconstituted with water to look, feel, and taste like regular food while keeping most of its original nutrients—that’s the big difference between freeze-dried and dehydrated food.

Bulk Supply

Life is full of unexpected events. You never know when a disaster is going to happen. But not knowing if or when one will occur doesn’t mean you can’t plan for it. Thrive Life makes it easy to stock your shelves with food that stays fresh. In addition to individual ingredients and snacks, they offer Power Packsthat containa supply of fruits, veggies, and protein for one person. 

Convenient Meals

Aside from snacks and seasonings, Thrive Life sells a wide variety of foods to create convenient meals. Fruits, veggies, meats and proteins, grains, and even dairy are packaged in cans. 

Clothing And Home Goods

Since launching their company with bedding in 2016, Hill House Homehas extended their collection to offer products for home, accessories, baby and kids, bridal, and apparel—including the widely beloved and innovative Nap Dress.Hill House Home brings a timeless, yet freshperspective to the home goods space.

The Nap Dress

What happens when the world goes into lockdown? New, incredible products emerge. Created in 2019, but popularized in 2020, the Nap Dress is their signature garment. 

As work life and home merged through 2020, the Nap Dress was born. This chameleon dress works well as regular daywear that’s comfortable enough for napping. It quickly became a staple for Hill House Home, and they continue to offer variations on this theme as well as their traditional offerings. 

The Kaleidoscope Collection

Not to be stuck in a pandemic-fashion rut, Hill House Home has created something for all of us coming out of the blahs. The Kaleidoscope Collection is described as “a dive into a daydream” and “designed through rose-colored glasses” with itscolorful prints.

A New Necessity

The direct selling industry demands trust, highquality, and innovation to thrive. When it comes to product innovation, the world is shaping a new definition of necessity. And direct selling products are filling more needs than ever before. 

If you’re interested in selling great products, your job is to find the right product and the right direct selling company for you.Your passion for high-quality products is the secret sauce to your success.