How to Make Money on Instagram: 5 Easy Ways

How to Make Money on Instagram

Instagram is one of the most popular social media networks for promoting business online. With 300 million users sharing 70 million posts, it is the most powerful platform to earn money online. However, to start earning money you need to have a sizable following and gain engagement on Instagram.

If you have a good following and engagement on Instagram, you can start making hundreds or thousands of dollars from Instagram alone. Although it may seem an easy job to do. However, you need to put in your time, efforts, and creativity to be able to earn consistently. Furthermore, patience is the key because any kind of online income generation technique takes time.

There are several ways to make money on Instagram. Let’s look at the five easiest ways to make money on Instagram –

Promote Sponsored Products

Influencer marketing is one of the most popular brand strategies on Instagram. Most brands look for Influencers who have a strong and genuine following to promote their products in exchange for compensation.

Nowadays, thanks to many software companies like Humanz, Aspire IQ, or Upfluence finding and managing influencers doesn’t require as much time and effort as it used to a couple of years back. Humanz, for instance, even enables its subscribers to generate and run the whole campaign right on its platform without any need to transfer data from one place to the other constantly. Hence, many businesses – big or small –  opt for this strategy to raise awareness about their brand on social media.

If you are an expert in your field, you can collaborate with brands to deliver targeted information about the product. Post photos and videos specific to the product and gain engagement on Instagram. You may do a product review or post a testimony of your experience using the product.

If the brand likes your content, they may also extend their sponsorship and work with you on a complete campaign. You can set your rate accordingly depending on the amount of work you put in for brand promotion. Moreover, the bigger the following, the better you can scale in this category.

Open your E-commerce Store

Most people think that the only way to make money on Instagram is through brand collaborations. However, Instagram is a powerful social network for product designers. You can launch your ecommerce store on Instagram and build your brand.

For this, you may have to build a website and a catalog of your products to grab the attention of the audience. You can also persuade your followers to purchase from your e-commerce store. What can be better than building your brand and selling your creations?

You can incorporate a link to your ecommerce landing page in the Bio. Moreover, Instagram provides an excellent ‘Shop Now’ advertising button to promote e-commerce business. Furthermore, Instagram Checkout, product tags, shoppable posts, and stories are excellent ways to gain engagement on Instagram by buying instagram followers.

These days, print-on-demand services are trending on Instagram. You can take orders to customize t-shirts, wall art, and coffee mugs as per your customer’s idea. Apart from that, you can also open an e-commerce store to promote health and fashion-related products.

Affiliate Marketing

Affiliate marketing is similar to brand promotions. Here you can earn good revenue by generating awareness and sales for the brand. However, affiliate marketing is usually beneficial for those who have a sizable following.

You can create posts to gain engagement on Instagram. Focus on selling one product at a time. Usually, in affiliate marketing, brands provide a trackable URL or unique promo code to the Influencer. By sharing this code with your followers, the brand can keep a track of sales made by your promotion techniques.

You can earn anywhere around 5-15% commission per sale. The more people use your link to make a purchase, the more money you can earn through affiliate marketing.

Sell Digital Products

Instagram is the most popular social media network for selling digital products. If you are an established Instagram Influencer or have a genuine following, you can market digital resources with ease. Brands love this concept and they use it smartly to increase product sales.

From fitness programs, e-books to travel guides, and makeup tutorials, there is a lot you can offer to your followers on Instagram. Create posts that provide valuable and targeted information. Gain engagement on Instagram through these posts and sell your products or courses to make money on Instagram.

Promote Freelance Services

If you are someone who provides freelance services such as photography, writing, or editing, Instagram is a great platform for you. You can advertise your services to attract potential clients. All you need to do is to set up a profile and showcase your work.

Instagram is all about building connections. Moreover, it is an efficient way to set up a successful business online. Through Instagram, you can promote your skills and services to local businesses.

If you are an artist, showcase your paintings and creations on Instagram. you could find people interested in hiring you for your skills. Share photos and videos to build your following. As you grow, you will be able to gain engagement on Instagram. Moreover, you will be able to reach out to users who may be interested in hiring you.

Instagram also provides an excellent option to link any website to your Bio. If you are a writer, you can direct the traffic to your blogs/website. Create posts that have a Call-To-Action and direct them to open the link in Bio.


Instagram is a highly lucrative platform to make money. However, to be able to use this platform effectively, you need to build a sizable following and gain engagement on Instagram. The more you engage your audience, the better collaborations you get.

One of the most common ways of making money on Instagram is through brand promotion and sponsorship. In this, the brands may compensate you for a post, video, or reel that shows detailed information about their product.

Affiliate marketing is also a popular way to make money on Instagram. Here, the influencer receives a trackable URL or promo code from the brand. The followers use the code to make a purchase. For every sale, the influencer can earn a commission.

Other ways to make money on Instagram include selling digital products, freelance services, and opening an e-commerce store. So what are you waiting for? Choose the best marketing strategy that suits you and start making money on Instagram.