Publicity materials are important for any marketing medium because it is the first thing that the people you are trying to reach will notice. The font choice you make can largely impact how your audience will perceive your message. This would include your sign and billboard design and other printed materials like flyers, brochures, and postcards.
The following are some of the things you should keep in mind when choosing fonts for your publicity materials:
1. Be Careful Of Letter Fonts With A Lot Of Accessories
Fonts that are very ornate and have lots of accessories, tend to be harder to read which is not what you want in publicity materials. It makes it difficult for your audience to focus on the message you are trying to convey which can lead them to ignore your message altogether. So choose the right font by avoiding designs with too many accessories. It is best to go with simpler fonts that are easier to read.
2. Be Careful Of Sans Serif And Serif Fonts
Fonts with serifs (which are the little feet at the ends of some letters like in Times New Roman) can also make your message difficult for your audience to read. While not all serif fonts are hard to read, many of them can be difficult. Serifs tend to make letters look fuzzy and smudgy which means it can be harder for your audience to clearly understand what they are reading. So avoid a serif font as much as you can when choosing a font for your publicity materials since it can create problems in understanding the message you are trying to convey.
3. Choose Fonts That Are Legible
Publicity materials like banners, billboards, and other signs should be able to catch the eyes of people passing by. This means your font selection should not make it difficult for them to notice your message in any way. You can choose a simple sans serif font that is easy to read like Helvetica or Arial. These fonts are clean and modern which can make your message clear and easy to understand.
4. Choose A Font That Is Legible In Small Sizes
The best font for publicity materials should be able to manage legibility even when used in smaller versions like on brochures, postcards, and flyers. Use a font size that can still clearly communicate your message even when it is reduced to the smallest version possible. Avoid fonts that are not legible in small sizes like comic sans, Monotype Corsiva, and others with complicated designs.
5. Choose Cool Fonts That You Feel Comfortable Using
You should choose a font that you are familiar with and that you feel comfortable using. This is because publicity materials are media that should be able to communicate your message well and quickly. But you also have to make sure it has a positive impact on the people you are trying to reach. Choose a font that will not strain your eyes or make it difficult for you to convey your message effectively.
6. Be Careful Of The Readability Of The Background
You have to be careful with the readability of your background, especially if you are using it on printed material that is sent to clients. Make sure that whatever type of design you choose for your background will not distract from what you are trying to say through your publicity materials. You have to make sure that your message will still be able to stand out regardless of the background.
7. Be Careful With Contrast
Contrast is also important especially if you are trying to communicate with people who have visual disabilities. Make sure that your message will be clear even with colors that are not similar. It has to be easily readable and you should avoid the use of too many colors. This is to avoid making it difficult for your audience to focus on the message you are trying to convey.
8. Use colors that are easy on the eyes
It is best to use colors that do not strain your audience’s eyes. They should be able to focus on what you are trying to say without straining their eyes. Make sure that the color of your letters are sufficiently bold so they can stand out against dark backgrounds or in small sizes.
9. Avoid using too many different font styles in your publicity materials
Publicity materials are usually made up of visuals, words, and graphics to convey your message quickly. But you have to remember that these tools should work together for them to effectively communicate what you want to say. Your audience may have difficulty understanding your message if you use too many different fonts.
So to choose fonts for your publicity materials, make sure they will be easy to read and that they will not distract people from what you are trying to say. Be careful with contrast so you can be sure that your font selection will not cause problems in reading.