Most online articles say the same things, so this article will cover the same old advice that all the others do (very briefly), and then move on to some more specific ways to use social media to grow your retail business.
Commonly Cited Methods For Social Media Marketing
Ever wondered why the top ten articles and videos on social media marketing all say the same thing? It is because the ones that rise to the top of the Google search engine results are the ones being copied. People are told to make videos and articles on the subject, so they Google it and take the top two or three answers. That is why you see the same tips over and over again, you are reading a rewrite of a copy of a rewrite. Here are some of those same tips.
- Post very often and eventually one will go viral
- Make high quality content
- Target your consumer with specific content types
- Focus on growing your following (bad advice)
- Prompt people to make comments, like and share
- Reply to comments
These are not bad advice (except the following one), but they don’t really have any meat to them, so here are a few other things you should try.
Generate Attention Organically
Your first step is to start promoting your high quality content using the social media advertising platforms. Even though you are paying for attention, the social media networks use the way that people interact with your content to judge how your future content is handled. It takes a long time for them to gather the data, but people who pay to promote will eventually see some solid numbers on their unpaid content (albeit far weaker numbers than those from paid marketing).
If you would like to see how much your content is having an impact, then use a valuation tool for your account. Every month or two, go to the valuation tool and see the “Social Worth” of your account. See your account value prior to paid promotions and then see your account value after paid promotions.
Use Strategically Paid Interactions
This includes paying for clicks and likes (not followers). The hardest part about this process is finding companies that sell real life interactions and not bot likes or clicks. Companies like GoViral.ai will allow you to pay people to interact with your content. You can do it on websites like Freelancer.com and Fiverr too, but you need to use coded/surreptitious language to get what you want. For example, you cannot say, “I want people to click Like on my videos.” You need to say things like, “I need YouTube promotion from groups of YouTube users.”
As you plan your campaign, you need to be strategic about how you use paid interactions. You shouldn’t take a blanket approach. In cases of Facebook, Gettr, Rumble and Twitter, you need to pay for interactions with your most popular content. With YouTube, Instagram and TikTok, you are best off paying for interactions on your least popular content in order to prop it up and elevate the status of your account as a whole.
Getting Group Influence
The reason why some of the most lousy social media channels get lots of attention is because of Facebook groups. A bunch of people get together and decide who they are going to promote this month. They then blanket that account with comments, likes, views and such. These are valuable because they are interactions (like the ones mentioned in the previous paragraphs), but they also act as group interactions. Typically, when a group of people interact with a single channel, the social media platforms give it a little extra attention for a while to see if other people are as interested.
It is difficult to get this sort of influence for free, especially if you don’t run a private but popular social media group. Nevertheless, what you can do is buy other people’s social media accounts and then use those to direct other people to interact with your content. Use a company like https://fameswap.com/, and buy the social media accounts of people who have the same target audience as you. You then create campaigns that you run on these accounts with the purpose of promoting your primary social media account.
Do not expressly ask people to interact but offer previews and promote your primary social media account. These new influxes of targeted traffic onto your primary social media account will make the social media platforms stand to attention. Over time, you will notice that even your most blatant marketing messages are getting promoted on social media by the social media platforms themselves.