There are many platforms that host videos, but the only space that makes an impact is YouTube. With 2.1 billion users all over the world, this platform has many niches to choose from. With such a huge audience, you can grow YouTube channel easily. There are many tactics that you can follow for YouTube channel promotion and this article will make it clear. YouTube has matchless power and to make sure that you take your share you must know how to direct this power in your favor.
–Keywords Are Very Important
YouTube is all about optimization and great SEO. Great SEO makes it possible for the YouTube channel owners to get the viewership that they are looking for. Keywords here make it possible for the users to check for the most relevant videos. Not only on YouTube but the users also search for the videos on Google. It means that keyword optimization is one of the most important aspects and should be taken into consideration. Use Google keywords planners must be used to get the work done free of charge.
–Titles Attract Viewership
The titles should be short and must have the main keyword. Titles that are 60 characters or fewer attract more people. These 60 characters are very important as the rest are cut off, so make use of these 60 characters. Your content must have the main keywords in the first 15 – 30 seconds for great viewership. This will also make sure that valuable information has been shared flawlessly.
It is a fact that thumbnails attract users, and they are a great source of increased click rate. Use professional software to make the thumbnails, as it will make it possible for you to get a viewership that is matchless. Some of the most important aspects of this part of the video are as follows:
- The resolution must be 1280 × 720
- The format must be JPG, PNG, or GIF
- The size must not exceed 2 MB
- The text must be attractive, and the colors must be bright so that the viewers are fascinated.
- You can also use a stock photo.
The video descriptions must be fully optimized to get more views. The main keywords must be in your description and title and the character limit of 5000 must be respected. The first 100 – 150 words must be as attractive as they can, as the rest hide under the show more buttons. Be consistent with the brand voice so that you get the most relevant people on your videos and increase your chances of success.
–Do Not Ignore Metadata
This is another important aspect, and here you should always be honest and choose quality keywords rather than stuffing. The same rules also apply to the tags and categories and will increase the number of eyes watching your content. Make sure that the tags are included in the tags section and not in the video description. Add the categories to the tags to help YouTube understand better your video’s user base.