Selling a home can be an overwhelming process. From finding the correct market value to navigating potential buyers, there’s no shortage of considerations – and that’s not even considering all the paperwork you must complete! Therefore, finding a dependable real estate agent with experience in getting top dollar for their clients is essential.
In this blog post, we’ll cover some important tips on selecting the best real estate agent for selling your home. We’ll look at key factors such as research and word-of-mouth recommendations so that you can confidently hire someone who will use their knowledge and expertise to help you get through this challenging task as quickly and stress-free as possible!
Exceptional Tactics In Finding A Superstar Real Estate Agent
With millions of real estate agents in the U.S., picking the right one can feel overwhelming. Thankfully, our well-curated list can simplify the process and help you secure an agent that will ensure you receive the best deals:
Avoid Agents Who Represent Both Buyers and Sellers
The first thing you should avoid are agents who are known as dual agents. These professionals will represent both the buyer and the seller, so they should consider both interests. Unfortunately, working with them means negotiating the best price for the seller becomes virtually impossible. Apart from that, they receive two commissions instead of one (one from the buyer and the seller.)
It’s one of the reasons why many real estate agents limit the exposure of the homes they list. It allows them to make more money by looking for a buyer who needs an agent. It can ultimately harm you since the sale price will be lower than expected.
Effective Marketing Strategies
Most real estate agents have a proven track record of selling many homes fast due to their outstanding marketing strategies. However, not all agents use the same techniques. Each has an individual blueprint, making them unique and authentic to buyers and sellers. When managing their success, incorporating the best CRM for real estate investors becomes a crucial element for streamlining operations and fostering client relationships.
It’s vital to research and ask around before committing to an agent. You should consider the type of technology they use, their online presence, and how active they are in promoting your property. Factors to look out for:
- Can identify ideal buyers
- Determine the most appealing aspects of your home and what buyers are looking for
- Maximizing the proper channels for marketing
Some marketing strategies they can incorporate include:
- Using realtor property boards during open houses
- Creating virtual tours for interested buyers who can’t make it to the property
- Posting on multiple service listings
- Using clear and quality real estate signs
- Booking for professional photos
- Thorough and professional property description
An excellent real estate agent will ensure your house gets the best exposure to reach as many potential buyers as possible. Through the list above, they can appropriately showcase your home’s layout and highlight the most magnificent features. It’s an excellent way to attract more buyers and ultimately get the highest selling price.
Get Referrals from Trusted Sources Only
According to a survey done by the National Association of Realtors in 2022, approximately 36% of sellers found their agents through trusted sources, such as their friends and family. On the other hand, 27% preferred working with their previous agent, who helped them buy or sell a home.
If you know someone who recently sold their home and they were happy about it, ask them for their agent’s contacts. They already have an established relationship with that person and are satisfied with their services. It will be a good starting point in your search.
If you don’t like them, you can always find someone else. At least you’ll have a few options to choose from that you can confidently research more about.
Conduct Thorough Due Diligence on a Prospect
Once you have found a few candidates as your potential real estate agent, you’re responsible for doing your research. Here are a few things you should look out for or do:
- Any complaints or disciplinary actions taken by the state board against them
- Their license status and how long it’s been active
- How many properties they have sold in recent years, on average
- The areas they specialize in
- The type of homes they typically work with
- Evaluation of their track record
You must cross-check with the National Association of Realtors if their titles say they’re realtors. Members of this organization have a stringent code of ethics, ensuring a higher and better standard of professionalism. Once you do your research, you can minimize risk and weed out agents who don’t have the proper license and resources to help you out.
Look for Red Flags
Sub-par agents are not experienced enough and don’t have the capabilities to negotiate with potential buyers, leading to a lower sale price or longer days on the market. Here are some red flags you should look out for:
- They don’t have enough experience: A good agent should do at least one weekly transaction.
- Real estate is only a side job: You’re not getting the total commitment from them since they consider being an agent a sideline.
- Mediocre marketing skills: Look at their listings and see if they can market a home with finesse and ease. They should have professional photos taken to level up the homes they represent.
- Makes you uncomfortable: An agent should never be pushy and won’t make you uncomfortable. They should forge a bond that’s based on trust and friendship.
- Doesn’t know how to negotiate: Agents should know how to arrange the best deal. If they’re inexperienced, you might end up with a selling price you might regret.
Review the Listing Agreement
Listing agreements are legally binding contracts between you and the real estate agent. You must understand the terms of the said contract to avoid misunderstandings and conflicts. Review the agreement thoroughly before signing; don’t be afraid to ask questions.
Some of the things you should pay attention to include:
- Length of the contract: Most listings last up to six months only, but it can also be between 30 days to a year. Shorter durations can ensure quicker sales.
- Exit clause: There should be an exit clause so that you can terminate the contract if needed. It allows the agent to prioritize your listing.
- Commission rate: Standard commissions are between 5 to 6%. However, this can be negotiable. It should align with your discussions and other factors.
- Ask about unclear terms: If you need help understanding real estate terminologies, ask for clarification.
Find an Agent Who will Think About Your Best Interests
Reputable agents will always consider what you want when negotiating with a buyer. They should also be willing to educate you about the local market trends and the appraisal process. Your agent should help you put your best foot forward when selling your home.
Now that you know how to find a fantastic real estate agent, go out there and start interviewing potential candidates. Remember, don’t hesitate to choose a good agent, as this decision can positively or negatively impact your sale!
