Cryptocurrencies, tokens, digital wallets: the financial landscape is changing, and what was strange and unusual a few years ago has become typical. The same has happened with NFTs — non-fungible tokens that anyone can now create or purchase. With the growing NFT market and increased attention to such assets, the competition is also on the rise, so the value of your NFTs in the market needs to be established. The key lies in the popularity and recognition of the token, which helps the owner distribute as many original tokens as possible. Therefore, classical marketing comes into play.
This includes providing your audience with information about the token and implementing global promotional strategies: publishing press releases, popularizing tokens through influencers, promoting them on specialized exchanges, integrating tokens into games like Chainers, and more.
Create Your Token
It all starts with creating a token: it could be a video, meme, gaming elements, event tickets, items for creating virtual collections, and more. The highest value is attached to original tokens that have artistic value or are backed by specific bonuses, such as event tickets that may include backstage access and interactions with artists, and so on.
Who Is Your Audience?
Before forming a strategy, you’ll need to study your audience. This will help you understand which advertising initiatives will be most successful. Determine your target audience’s preferences, interests, and trusted sources of information.
Create Your Promotion Strategy
After creating the token and analyzing your audience, you can move on to promoting your NFT. You have two goals: to sell the tokens you have and make them valuable. Promotion helps achieve both goals. Plan your online presence: work on social media, collaborate with influencers, create email newsletters, and develop a personal website — all of these efforts will help you stay connected with your audience and find loyal supporters.
Tell the Story of NFT and Its Value
Increase the value of your tokens by explaining their worth and attractiveness. Make your narrative as persuasive as possible. The more emotionally charged your stories, the more investments you can attract. Don’t forget that the value of tokens is also shaped by the limited supply of original tokens. The rarer and more desirable they are, the more valuable they become. Additionally, you can add value through additional attributes that are unlocked exclusively for the owners of your NFTs.
Create a Buzz
The more your token is discussed in online media, the faster its popularity and value grow. So, don’t hesitate to be visible to your potential buyers: arrange live streams, engage celebrities, and host Q&A sessions. You can also collaborate with artistic projects and ensure cross-promotion. The more you interact with the community, like-minded individuals, and potential investors about your tokens, the better.
Best Online Marketing Strategies for NFT Promotion
Stick to a consistent marketing promotion strategy, don’t scatter your efforts across all possible methods — choose the most effective ones for your case and utilize them. This will secure your long-term success. Let’s look at the marketing methods that bring the best results.
Presence in Metaverses
The concept of metaverses is even newer than tokens. Nevertheless, numerous companies are investing in this, and Facebook even rebranded itself to Meta, implying that even a social network is transforming into a metaverse. Take advantage of this trend and establish a presence in such virtual spaces.
Partner with Influencers
Collaborating with thought leaders is a classic and effective way to advertise rapidly, and in the case of token promotion, it remains a valuable tool. However, an influencer’s reputation is crucial, so choose partners carefully.
Consider Interactive NFTs
Since tokens exist at the intersection of cryptocurrencies and art, focus on this: enhance the value and popularity of NFTs by allowing collectors to enjoy them as artistic creations. For example, enable buyers to interact with the token in some way, providing them with an improved user experience. This will help you grow faster while satisfying the needs of NFT investors. Bright examples of such interaction include NFTs that unlock unique in-game elements, provide access to original author content, tokens positioned as part of charity, and more.
Be creative and don’t be afraid to implement interesting concepts and explore new avenues for the development of your own NFTs; it will be easier than it seems at the beginning of the journey.