There’s a new artist dropping music every day. With the onset of social media apps like TikTok, Instagram, and Twitter, it’s easier than ever for aspiring musicians to get their foot in the music industry. Then with the help of streaming apps like Spotify, anyone can find your songs, and you can start growing your fan base.
However, even with that initial breakthrough, some still need help to profit from their music. As a result, some may stop making music altogether because there’s no monetary reward. If you’re experiencing this issue, don’t quit. All you need to do is shift your approach to music marketing and uploading your songs. We’ll outline how you can do so.
Use Music Distribution Services
When you finish your first song, you want the world to hear your hard work. So you break out your computer or phone and upload your music to Spotify. It’s the preferred streaming service for listeners and a great place to get your start.
But not so fast; there’s a catch when uploading music to Spotify directly. Unfortunately, it takes a certain amount of streams to make money. Furthermore, Spotify will take some of your revenue, which can be disheartening.
Instead, it would help if you learned how to upload music to Spotify using a music distribution service. Rather than going directly through the platform, distribution services do all the hard work for you. Once you pay for a subscription, you need to upload your music to the service, cho
ose where you want it posted, and wait for the money to roll in. Plus, anything you earn from your music is yours to keep!
Use Spotify’s Marketing Tools
One of the reasons why artists love Spotify so much is because of how helpful it is. There are many marketing tools you can use to help you develop a fan base. For example, “Spotify Ad Studio” lets you create audio and video ads for listeners. And don’t worry if your budget isn’t the biggest; there are various options, so you can pick the one that suits you.
Spotify also has an option called “Marquee”, a whole-screen campaign targeting free and Premium listeners. The sponsored post pops up on a user’s homepage, enticing them to check out your music. However, it’s only available in specific markets.
Invest in Your Social Media Presence
It’s rare to find someone who doesn’t use social media. In fact, there are over 4 billion users worldwide. That’s a lot of people that are looking for the next best music act. So you’ll need to invest in your social media presence.
Since your goal is to get your music heard, post snippets of your music on TikTok or Instagram to tease your audience. People have shorter attention spans, so your post must be intriguing.
Another platform that you should take advantage of is YouTube. It’s also prevalent and is something creators, and musicians use to monetize their content. If you don’t have a channel, you’ll need to get one as soon as possible.
One of the things aspiring musicians should take advantage of is the YouTube Partner Program. It’s an excellent method that can enhance your music marketing strategy. However, there are a few qualifications you need to meet, such as:
- Having a channel with at least 1,000 subscribers
- Watching at least 4000 hours of YouTube over the last 12 months
- No prior YouTube violations
- A Google Adsense account that you can link too
- Living in a country where the program is accepted so you can earn royalties from your views
You can also make an Official Artist Channel, another way to monetize your music. It has some of the same requirements as the Partner Program, but you’ll also need a few releases on YouTube already. This method lets fans pay a fee to become members of your channel and receive exclusives before anyone else.
Facebook is a well-renowned social media app and has over 1 billion users. But it’s also beneficial for getting your music heard. You can enroll your releases in the platform, allowing content creators to use your music and put money in your pockets.
Since it’s also partnered with Instagram, your music can also be used there. However, there are some stringent rules you’ll need to follow to take advantage of the service. For example, the only music you can use are songs you have exclusive publishing rights to. That means you can’t use that song on Facebook even if you’ve used a sample and got clearance.
Monetize Your Music On Spotify
Spotify is a great place for aspiring musicians to market their music. But with the right strategy, it can be easier to gain a following. Review our tips above to enhance your marketing tactics and take your career to the next level.