Have you been thinking about how to get more Google reviews? Is your Google My Business listing not performing well? In any case, chances are that you’re not using the tool properly.
Google My Business refers to a free listing tool that highlights your business in its search results. The tool has great potential to increase your customer base and double your sales. However, if you don’t use it properly, it won’t be of much benefit.
In today’s post, we’ll discuss 5-amazing tips on how to use Google My Business. Following these will help improve the listing performance in no time. Let’s dive in!
1. Customize Your Business Listing
When setting up the Google My Business account, the platform doesn’t ask many questions about the business. It just requires the business name, category, location, website link, and phone number. The rest of the details are to be customized later.
So, instead of winding up the process there, make sure you explore the Google Business Manager dashboard and put up all the details. This includes the description, operating hours, charges or menu, etc.
Also, use the post feature to keep your listing visitors updated about recent events, discount offers, and deals. It makes your listing more reliable and attractive. People will want to stop and explore the business, which increases the chances of a sale.
2. Use High-Quality Images & Videos
The product aesthetics and store ambiance matter a lot to customers. For example, many people decide whether to dine in a restaurant based on how it looks and feels. Luxury food places are likely to receive more customers than cheap, shabby ones.
Since online users cannot visit your business or see the product, it’s important to upload media on the Google My Business listing. Make sure that the photos are clear, vibrant, and high-quality. If you’re uploading videos, choose the ones made in brightly-lit areas.
3. Sprinkle Keywords Into The Description
Keywords are the words used by people to search for their queries. For example, if someone searches on Google for the best pizza places, then this would be a keyword. You can use these keywords in your description to make the listing more relevant.
In case you’re wondering, there are many free tools available to find keywords. Even Google offers the Keyword Planner and Google Trends to make the search easy. But be careful when using keywords.
Do not use too many in the 750-character description. Overstuffing makes your business appear fishy to both the customers and Google.
4. Ask For Customer Reviews Nicely
Having positive reviews on the listing improves credibility. Google also sees your business as a reputable and authentic organization worthy of higher ranks. But how are you going to get reviews when you’ve just created the listing?
The answer is simple. Reach out to your previous, long-term customers and ask them for a review. If you’ve established good customer relations, this won’t be an issue.
If your business is a completely new startup with no customers, try sending out PR packages on social media sites. This is called influencer marketing. You provide free products or services to an influencer in exchange for reviews.
5. Upload All Business Locations
Distance is one of the metrics used by Google to rank your business listing. If your business is near to the searcher, it would show up first. So, another way to improve your listing performance is to upload all your locations.
However, this would only work if you own several physical stores. Online companies will have to rely on the other methods discussed above.