How To Start A Beauty Supply Store: Everything You Need To Know In 2023

How To Start A Beauty Supply Store

How to Open Your Own Wholesale Beauty Products Store and Succeed

Opening your own wholesale beauty products store can be an exciting and profitable business venture if you follow some key steps. In this comprehensive guide, you’ll learn insider tips on choosing beauty product suppliers, obtaining necessary licenses and permits, marketing your wholesale beauty products, and managing day-to-day operations. We’ll walk you through how to develop a rock-solid business plan, select the right location and design your store layout, price competitively, and attract a loyal customer base of salon owners, estheticians, and other beauty professionals. Platforms like provide easy access to thousands of beauty brands and products from around the world, so you can find the perfect inventory for your store. You’ll also discover the product categories that offer the highest profit margins, along with advice on how to manage inventory costs and build key partnerships with top brands. Whether you’re starting from scratch or buying into an existing store, follow this step-by-step guide to turn your dream of owning a thriving wholesale beauty supply store into a reality.

How to Start a Beauty Supply Store: A Comprehensive Guide

Opening a beauty supply store can be a lucrative and rewarding business venture. With the right planning and preparation, you can launch a successful shop that fills a need in your local community. This comprehensive guide will walk you through all the steps involved in starting a beauty supply business.

Benefits of Starting a Beauty Supply Store

There are many advantages to starting a beauty supply store. Some of the top benefits include:

Low Startup Costs

Compared to other retail businesses, beauty supply stores have relatively low startup costs. You don’t need to invest in much inventory upfront as you can start small and expand your product selection over time. Basic shop fittings and store equipment are fairly inexpensive as well.

High Growth Potential 

The beauty industry has continued to grow steadily even during economic downturns. People are always looking for new and innovative beauty products. A well-run beauty supply store can quickly grow into a highly profitable venture.

Steps To Starting A Beauty Supply Store

Starting a successful beauty supply store takes careful planning and execution. Follow these steps to launch your business:

Conduct Market Research

Before launching your store, do thorough market research on the area you plan to operate in. Learn about your target customer demographics and what kind of beauty products they typically buy. Also research your competition to identify gaps your store can fill.

Choose a Suitable Location

Location is key for any retail business. Look for spots with high foot traffic and visibility, such as shopping malls or busy downtown areas. Also consider proximity to your suppliers as this can impact your inventory costs.

Secure Financing 

Calculate the total capital you need to start and run the store for the first few months. Come up with a funding plan – whether through savings, loans, or investors. Having enough working capital is vital for purchasing inventory and covering operation costs as your business gets off the ground.

Create a Business Plan

Your business plan is the blueprint for your beauty supply store. It should cover your business model, target market, operations plan, management team, projected financials, etc. A solid plan is crucial for securing funding and permits.

Choose a Business Structure 

Decide whether you want to operate as a sole proprietorship, partnership, corporation, or LLC. Each structure has pros and cons related to taxes, liability, and regulations. Consult professionals to determine the best fit.

Register Your Business 

Register your beauty supply business with the right government agencies. File for licenses and permits at both state and local levels. Common requirements include sales tax permits, business licenses, and zoning permits.  

Set Up Your Retail Space

Design the interior layout focused on effective product displays. Install sturdy shelves, testers and samples stations, cash registers, and security systems. Create visually appealing storefront signs and decor. 

Stock Your Inventory

Research popular brands and products in your chosen beauty categories – hair, skin, cosmetics, nails, etc. Start with a small inventory and expand based on sales data. Use a good inventory management system.

Market and Advertise

Promote your new store through various channels – social media, local print ads, radio spots, and word-of-mouth marketing. Offer promotions and discounts to attract new customers. 


Starting a beauty supply store requires some initial legwork but can ultimately be a fulfilling and profitable business if done right. Identify your target market, choose a smart location, purchase smart inventory, and leverage local marketing to launch and grow your shop. With passion for the beauty industry and solid business acumen, you can create a successful store.