Keeping your business website high in a search engine’s ranking takes time and effort. Moreover, the slightest change in the informational plane might make your business site project fall when you need it to leap to the highest position.
Moreover, SEO work and contributions must continue when you see that one page of your business site is at the top. Here is your comprehensive checklist of what to pinpoint to have a clearer picture of how your business site ranks and what you must improve to be #1!
1. See How You Rank In Different Search Engines
If you have yet to get a special tool that lets you see how your site ranks in Google and alternative search engines, here is a rank tracker that lets you see your positions in any search, including DuckDuck and Bing. Having the right statistics gathering and analytics apparatus, you can focus on geo-ranking and your positions in different apps (even YouTube). Getting that information is essential because it lets you identify your strengths and weaknesses to keep your site high on the rankings.
2. Focus on Locations
Your business may have been targeting one state, but your offers are more popular in the neighboring region. Your business needs a local rank tracker to unveil that information. Such a twist might make you change a strategy that you think needs to bring more results. So-o-o, your strategy was optimal and brought you some positives, but you missed them.
Furthermore, research based on location lets you narrow your focus on cities and not only the whole states. Having those specifics and analyzing them properly lets you boost your chances of finding more customers and optimizing your products and services to gain more engaged buyers.
3. Analyze Your Keywords
Search engine optimization, or SEO for short, also means working around keywords relevant to your business niche. Therefore, using keyword tracking software to gather information about which words and phrases shoppers search in Google is essential when making content for a website that helps people find solutions to their daily needs.
Moreover, do not neglect to check
- Keyword length. That component shows whether or not your key phrases are too long to be effective in a search engine.
- Keyword difficulty (sometimes abbreviated into KD). That metric shows how hard it is to rank for a specific keyword. It is presented in the form 0-100, where anything above 50 might be too difficult for you to rank if you don’t have enough time and resources.
- Site visibility with specific keywords. That is a report that highlights the success of your optimization work. You can see how your website ranks with specific keyword phrases (or several keywords) and prioritize those that make your business site rank better in some locations or globally.
Remember that keyword research remains essential when you also have extra communication sources that you use to promote your business. Yet, note that the keywords you use for website content targeting Google users might not work for other search engines and all social media. For instance, keywords that let you rank #1 in Google will not help you become the first proposition on Instagram.
4. Monitor How Competitors Rank
To get ahead of the game, check how your competitors rank in Google and alternative search engines to find out what makes them rank better than you. You can also look closely at their link-building strategy, keyword optimization practices, content quality, and more.
Of course, that does not mean you have the right to copy anything they do. Gathering data on them lets you identify niche topics that need comprehensive coverage (and you can become the first solution-finder for your clients!) and mistakes you can learn from without making them.
5. Analyze Your Social Media Presence
Social media platforms and opinion hubs play a crucial role in the digital landscape since they let you increase your visibility, develop an everlasting bond with current customers, and attract new ones. However, only some platforms work for business niches, so it is essential to check how many followers you have on Twitter, Facebook, Instagram, and other networks.
YouTube rank tracking is another powerful decision that lets you get more engagement and interest. Given the power of video communication and visuals, optimizing your business YouTube channel can give you more success than hiring advertisement specialists. Hence, strive to use tools that let you check YouTube ranking (or other communication channels you prioritize).
6. See The Cost-Per-Click
Google Ads, Facebook Ads, LinkedIn Ads, and other advertising tools can help a business reach its audience and gain more traffic that helps your site stay at the top. Yet, knowing how much you have to pay for each ad click is essential. That metric lets you avoid going beyond your budget and plan enough money for other things (like content creation) that are critical to the success of a website.
7. Gather SEO Research Data To See The Contrasts Between Changes
Your target keyword is at the top today, but it might leave this great position tomorrow. Also, your two-month success in one region is not a guarantee that you will remain #1 in the next year or month.
New research results, in turn, give you information that indicates you must alter the course or even change your strategy and focuses completely. That is why it is always 100% wise to save all SEO tracking data results and contrast them systematically to see your progress, failures, and growth dynamics.
In conclusion, to have a successful website optimization strategy, you must use the right tools that let you see your online performance concerning your competitors. These metrics include ranking tracking (for Google and other search engines), social media presence data, cost-per-click information, and more. Through them all, gather enough data for analysis and make the right decisions for your business’s success.