Archive for William G. Stuart

Toward a Market in Higher Education

William G. Stuart, a sales executive living in Cummaquid, Mass., has attended both public and private institutions of higher education. My state runs a special welfare program. Everyone who wants to participate in the system is eligible to apply, and most applicants who agree to abide by the program rules are accepted. Family income is [...]

1Dec1993 | William G. Stuart | 0 comments | Continued

The Role of Brands in Consumer Markets

William G. Stuart is a sales executive living in Cummaquid, Massachusetts. One criticism of the modern consumer democracy is the plethora of brands and products. Self-appointed consumer advocates compare brand-name products to generic products and determine that the difference in performance does not justify the price. Their conclusion: The brands represent a colossal waste of [...]

1Jul1993 | William G. Stuart | 25 comments | Continued
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