Archive for Mark Thornton
Book Review: In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism by Jerry Kirkpatrick
Quoram Books, Westport, Conn. • 1994 • 192 pages • $45-00 As an economist, I was hesitant to review a book about marketing written from a philosophical perspective. However, advertising is fundamental to economic activity and I agree fully with the author that advertising must be understood as a "rational, moral, productive, and above all [...]
1Jun1995 | Mark Thornton | 1 comment | Continued-
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